Wholesale Partnership
Partner with The Original Stretchlace
Stretchlace fits almost any shoe and appeals to almost any customer, from runners to grandparents. A simple, low-cost add that moves fast off the shelf and brings buyers back for more.
Apply for a Wholesale AccountFree samples with your first order.
A product with a customer in nearly every aisle
The Original Stretchlace reinvented the everyday shoelace: a no-tie elastic lace that turns a small daily annoyance into a one-and-done fix. Its appeal cuts across your whole floor: runners who won't re-tie mid-stride, outdoor and active customers, comfort and senior shoppers who'd rather not bend down, OT and PT patients building back independence, kids still learning, and the parents who've had enough.
It was on Shark Tank, but it sells because people genuinely need it. For your shelves, that's a low-consideration, high-repeat buy with unusually broad appeal.
Why partner with us
Built-in demand
A customer in nearly every category you serve: running, outdoor, comfort footwear, kids and family, gifts, senior living, OT/PT. Low-consideration, high-repeat; it sells once it's on the shelf.
Wholesale pricing
A flat 50% off MSRP on everything we make.
Grow your business
Strong margins, fast reorders, and a category customers ask for by name, a simple add that keeps paying off.
A real partner
You work directly with us, not a faceless portal. Free samples, point-of-purchase displays, and help merchandising it right.
Low minimum
Just a $150 minimum to test the waters. We're confident you'll come back for more.
Our products
Flat No-Tie Laces
Our bestseller. Flat elastic laces in 15 colors, from black, white and neutrals to brights, with 9 lengths (24 to 72 in) to fit kids' sneakers through adult boots. The widest selection on the shelf and the fastest mover.
Round No-Tie Laces
A clean, classic round profile for sneakers, boots and casual shoes. 7 colors across the full length range (24 to 72 in), so a single peg covers nearly every shoe a customer walks in with.
Dress Laces
Thin, refined elastic laces that keep dress shoes sharp and turn them into slip-ons. 3 classic shades (black, dark brown, light brown) in two lengths for oxfords and derbies. A natural add for any shoe or menswear section.
Quick-Lock Laces
Lock-and-go laces for athletes and kids: pull, click, done, never tied. 8 bright and classic colors in a one-size system that fits almost any shoe. An easy impulse grab near the register.
Silicone No-Tie Laces
Tieless silicone straps for a clean, modern slip-on look that never comes undone. 11 colors, 20 straps per pack, so one box outfits several pairs. A hit with kids, athletes and anyone who wants zero-maintenance laces.
Bow Clips
Pre-tied knot bow clips that snap on for a fun, fashionable finish with no tying. 10 colors to mix, match and merchandise by season. A low-cost add-on that drives impulse buys for kids and gifts.
Built to sell in your store
Three point-of-purchase displays in black or natural kraft, designed to drive tactile, impulse buys. Pick a display, free with your first order.
Counter Display
Holds product boxes upright with a compact footprint and clean branded look, easy to browse and grab. Best near the register or on end-cap counters.
Shoe Display
A display box with a sample shoe on top, laced with The Original Stretchlace so customers see exactly how it looks and works. Ideal for footwear sections and in-store demos.
Peg Display
A peg card with three sample laces and a "STRETCH ME" call-out that invites customers to touch and stretch the product. Perfect for pegboard fixtures and high-traffic spots.
How it works
- 1Apply. Fill out a quick form: your store, where you're based, and the products you're interested in. That's all it takes to get started.
- 2Get set up. We'll confirm a couple of details (like your resale certificate, so your wholesale pricing is tax-exempt) and have your account ready in about a week.
- 3Order direct. Reorder anytime through your account; displays and free samples added on request.
Apply now
Fill out the form below and we'll be in touch within 48 hours.
Questions? Email hello@theoriginalstretchlace.com, we reply within 48 hours.