About Us

About The Original Stretchlace

The Original Stretchlace was born from a simple problem: tying and retying shoes is a hassle. Whether you're an athlete, a parent juggling kids, pregnant, recovering from surgery, dealing with arthritis or mobility challenges, a life hacker obsessed with efficiency, or just someone who values convenience - we built a better solution.

Our premium elastic shoelaces transform any shoe into a slip-on. Tie once, then slip them on and go. They're designed for comfort, durability, and everyday use across any type of footwear.

In 2021, we took our product to Shark Tank and shared our story with millions. Since then, we've grown from a direct-to-consumer brand to a nationally recognized name available at Walmart, Target, Amazon, and REI.

We're based in Phoenix, AZ, and we're on a mission to make life a little easier, one pair of laces at a time.

Why Choose The Original Stretchlace?

✓ Premium elastic design built to last
✓ Works with any shoe type
✓ Trusted by thousands of customers nationwide
✓ Made for comfort, accessibility, and convenience

The upgrade you didn't know you needed. Shop now.